As the CB TOUR moves forward, we’ve seen impressive growth in both participation and prize funds. Season 1 laid the groundwork, but in Season 2, we’ve stepped up our game. With thrilling bracket match play formats, expanded fan engagement through live streaming and social media, and the addition of the Challenge Series, the CB TOUR is solidifying its place as a premier destination for competitive bowling.
Season 1 Recap – A Strong Start
Season 1 of the CB TOUR featured four major events, awarding $67,850 in total prize money. The format of best-of-two-game matches with one-ball roll-offs was a hit, creating an exciting atmosphere for both competitors and spectators. Here’s a quick overview of the prize funds for each event:
Rumbi Island Grill Classic (RIGC)
Total Prize Fund: $20,500
1st Place: Alex Hoskins - $3,000
CB Masters
Total Prize Fund: $23,360
1st Place: Alex Hoskins - $5,000
Coach K Scholarship Open (CKSO)
Total Prize Fund: $13,350
1st Place: Kendle Miles - $3,000
CB TOUR Championship
Total Prize Fund: $10,640
1st Place: Kendle Miles - $3,000
This set a solid foundation for the CB TOUR, attracting competitive bowlers and demonstrating that there was demand for high-level match play tournaments. But we knew there was room to grow—and Season 2 is proving that.
Season 2 – Bigger, Better, and More Engaging
In Season 2, we’ve already seen significant increases in both participation and prize funds, and we’re not even finished yet. The season kicked off with two major events—the Trillion Mortgage Open and the HowToBowl CB Masters—and both exceeded expectations, both in terms of competition and prize funds.
Trillion Mortgage Open (TMO)
Total Prize Fund: $22,000
1st Place: Morgan Robinson - $3,000
HowToBowl CB Masters
Total Prize Fund: $25,210
1st Place: Yannick Roos - $5,000
By the end of Season 2, we expect to surpass $100,000 in total prize money, which would represent a 50% increase from Season 1.
What’s Driving Our Growth?
Several factors are contributing to this rapid growth and higher engagement:
Exciting Bracket Formats:The best-of-two-game matches with one-ball roll-offs create nail-biting moments that keep both competitors and spectators on the edge of their seats. This format is a fan favorite and has helped us build a more engaged following.
Expanded Live Streaming and Social Media Reach:We’ve embraced live streaming and social media as key components of our strategy to reach younger, tech-savvy fans. The HowToBowl CB Masters live stream generated over 50,000 views on YouTube and more than 500,000 views on Instagram and Facebook combined. These numbers highlight the growing popularity of our events and the exposure it provides to our partners. Sponsors can now reach tens of thousands of viewers not only through live events but also through supplemental content, making the CB TOUR a valuable platform for brand visibility.
Challenge Series Addition:The Challenge Series has been a major addition to Season 2, bringing a more inclusive and accessible competition for bowlers of varying skill levels. This handicap-based side event allows more bowlers to compete for prize money while playing on the same conditions as the main event. This format has resonated with our audience, driving increased participation and bringing new faces to the tour.
The Road Ahead: Attracting Bowlers, Fans, and Sponsors
With three more events still to come in Season 2, the CB TOUR is well on its way to establishing itself as one of the premier platforms for competitive bowling. The combination of innovative formats, expanded live streaming, and enhanced social media presence has been key to attracting a broader range of bowlers, younger fans, and additional sponsors.
Attracting Younger Bowlers and Fans:By utilizing modern digital platforms like YouTube and Instagram, we’re reaching a younger, more tech-savvy audience. This shift is crucial to ensuring the long-term sustainability of competitive bowling. Our ability to engage with this demographic is already paying off, as we’ve seen increased participation from younger bowlers and more engagement online.
Providing ROI for Sponsors:The growth in viewership and engagement means better ROI for our sponsors. With every match, event, and social media post, our partners’ logos are visible on jerseys, lanes, and broadcasts. Our live streams alone have reached hundreds of thousands of viewers, while social media posts continue to bring in hundreds of thousands of impressions.
Looking Ahead
The CB TOUR is just getting started, and with three more events on the schedule, we’re confident we’ll finish Season 2 on a high note. From increased prize funds to enhanced fan engagement, everything points toward continued growth for the CB TOUR. As we prepare for the upcoming events, including the Coach K Scholarship Open, we’re excited to see how much further we can take the tour.
Stay tuned for more updates, live streams, and exclusive content as we continue to push the boundaries of what competitive bowling can be!
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